About Us

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San Diego Professional Tour Guide Association is a non-profit organization founded in 1999. We are composed of approximately 100 local tour guides, some of whom have over 25 years of travel industry experience and many are multilingual. 

Our talented guides are experienced in every area of tour guide work, including step-on tours of the San Diego area, meetings and incentive programs, team building, airport meet and greets, dine-a-rounds, etc.

Our Mission Statement:

To enhance the visitor's experience in the San Diego region by ensuring a high standard of professionalism within the tour guide industry. (We accomplish this by providing certified tour guides and field staff who are experts in the San Diego region)

Code of Ethics:

All members of this association pledge to maintain the maximum degree of professionalism by adhering to the association's Code of Ethics:

  • Strive for excellence in all aspects of the profession and personally guarantee the integrity and accuracy of material presented
  • Extend professional respect and a spirit of cooperation to fellow guides
  • Maintain loyalty to the companies that contract for our services and protect the confidentiality of proprietary information
  • Uphold the association's philosophy of aspiring to excellence through a program of certification and continuing education.

Meet our Board Members:

Keri President Keri Belisle, President







jennifer hudson   This e-mail address is being protected from spambots. You need JavaScript enabled to view it Vice President









Jan Shields This e-mail address is being protected from spambots. You need JavaScript enabled to view it Membership Secretary

Jan was raised in Lancaster County, Pennsylvania, and has worked in the hospitality industry in one way or another since she was 14 years old. After graduating from college and moving to beautiful San Diego she worked in the corporate world for a number of years, arranging tours and conferences for her clients. She decided, after a period of time, that what she really wanted to do was to tour full time as a Tour Director. After graduating from the International Travel Management Institute (ITMI), she became a full-time Tour Director for five years. (A highlight was working the Presidential Inauguration.) Eventually she decided there was no better bed then her own, and shifted her focus to working as a field staff member for various destination management companies right here in the “Finest City” in the world, San Diego. What she enjoys most about her work is welcoming travelers from around the world to San Diego, and sharing the beauty and history of the city with them. As a member of the San Diego Professional Tour Guide Association, Jan enjoys the friendship, support and networking opportunities the Association provides.



patti foley This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Recording Secretary

I was fortunate to be introduced to traveling at a young age—there is even a picture of me in front of Mt. Rushmore at the age of 2 months. My first big road trip was at the age of 7, when my dad was relocated from Maryland to San Diego and we drove cross-country. Since then, I have visited 42 states to date (I do plan to visit all 50) and 20 countries. After 25 years in the corporate world, I have decided to take my business skills and transition into my second career as a tour director and hospitality professional. I recently graduated from International Tour Management Institute, and am working on becoming a Certified Tour Guide with the San Diego Professional Tour Guide Association. I have taken several guided tours, all with wonderful tour directors who have each inspired me in their own way. I love travel, San Diego, history, and learning about people and their own backgrounds and interests. I can’t wait to share the wonderful city of San Diego with all visitors.




  This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Treasurer

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